Tier 3 – DON’T TELL THEM, SHOW THEM
This is where the strategy hits the ground.
In Tier 3, we go beyond explanation, and start proving the Bigger Tent model in action. We add real people, real communities, and real conversations from the front lines of the political divide.
This tier brings the full vision to life: storytelling that doesn’t just describe the work, it shows it working.
Production:
ADD. 3 DAY SHOOT
Tier 3 includes everything from Tiers 1 and 2 — the video strategy, the web experience, and the foundational story.
Then we take it further: three additional shoot days, embedded in a pilot district, where we capture the kind of unscripted, culturally grounded content that Bigger Tent was built to amplify. This isn’t campaign footage. It’s movement footage.
We’ll sit down with local influencers, trusted community voices, and, if possible, a values-aligned candidate to talk honestly about the disconnect between working-class voters and national politics, and how Bigger Tent’s approach can begin to change that.
The tone remains the same: unscripted, unpolished, human. But now it’s grounded in a place, a moment, and a story that transcends party lines.
DELIVERABLES:
ALL TIER 1 & 2 ASSETS + ADDITIONAL VIDEO CONTENT
All Tier 1 and 2 Deliverables
Includes all video content and the password-protected donor website, fully built and hosted.
3 Additional Shoot Days in a Pilot District
Filming with:
-
Local influencers and trusted messengers
-
A candidate (if available and uncoordinated)
-
Everyday citizens speaking to what they’re seeing and feeling on the ground
5 Supplemental Videos
Short, strategic videos that bring specific parts of the Bigger Tent strategy to life, organizing, message testing, cross-ideological collaboration, or local economic narratives.
4 Man-on-the-Street Videos
Quick-hit, unscripted videos that let viewers hear directly from real people. These clips are powerful on their own, and deeply valuable for refining future messaging and candidate alignment.
Hero Video Integration
New footage from the district can also be woven back into the original hero video, enriching the core message with real-world proof.
Post-Production Timeline
The additional shoot days will be scheduled with your team, and editing will roll out over the following 2–3 weeks depending on volume. As always, two rounds of revisions per video are included.
Why This Tier Matters
Data builds strategy. Story builds belief. This tier makes the Bigger Tent mission undeniable, not just to donors, but to voters, validators, and candidates. It shows that this isn’t just an idea. It’s already happening.
This is how we close the gap. This is how we rebuild trust.
This is how we prove the model works, one district at a time.
COST:
$20,500
(Includes Tier 1 content and production)
This cost includes everything except travel expenses. Production, post-production, music and graphics, all done by me so no waiting on middle men.
-
All Tier 1 and Tier 2 content
-
3 days of additional on-location filming in a pilot district
-
Video shoots with local influencers and (if possible) candidates
-
5 new supplemental videos highlighting local strategy
-
4 man-on-the-street videos capturing real voter concerns
-
Integration of new footage into existing hero video
-
Editing, post-production, and final delivery across all assets
TIER 1:
We’re Building a Bigger Tent
$12,500
(Travel expenses billed separately)
TIER 2:
Full Donor Experience
$17,500
(Travel expenses billed separately)
TIER 3
Don’t Tell Them…Show Them
$20,500
(Travel expenses billed separately)